Amidst all this Apple party going around on the web where Apple fans woo and Apple haters boo the new MacBook and the Apple watch, someone just forgot about Google for a while. Or so it seems. While MacBooks have become thin enough that you could fry one in the pan with a papad by mistake, Google has been cooking something hot since quite some time.
Project ARA, a project Google loves to call its own was conceptualised in the research centres of Nokia (sorry Microsoft) and Philips where researchers came to the conclusion that mobiles could be made more modular. But when someone shouts on the web with the voice of Google, everyone takes notice. So Project ARA belongs to Google and if one were to believe in the plans, the coming months might see the first commercial phone of project ARA.
We are not sure what ARA stands for in this context. But as the world knows, Project ARA is supposed to make your phone modular. Project ARA aims to make hardware parts into individual modules which can be swapped in and out of the phone like you swap USB drives from your laptop these days. Only, they would slide in and out with style and to and from a phone. I guess a picture says a thousand words. So here I am saving a few thousand keystrokes: